PRIVACY POLICY
Last updated December 26, 2025
The Babz (also known as Babz: Electrify Life) mobile application (the “App”) is provided by Babz LLC (“Babz”). We respect your privacy and have designed the App accordingly. This Privacy Policy describes how we collect, use, and disclose personal information and what choices you have with respect to the information.
We may update or amend this Privacy Policy in our sole discretion. If we make material changes to this Privacy Policy, we will notify you either by sending a push notification to your smartphone or by notifying you when you are in the App. Continued use of the App after any such changes to the Privacy Policy have been made shall constitute your consent to such changes. You are responsible for regularly reviewing the most current version of the Privacy Policy, which is available in the App. When we change this Privacy Policy, we will modify the “Last Updated” date above.
INFORMATION WE COLLECT
We receive or collect various personal data and non-personal data when you install and use the App.
- Account Credentials. To use the App, you must create an account. When you create an account, we require you to provide your mobile phone number as well as to select a unique username.
- Your Videos (& Text Messages). In this Privacy Policy, any reference to a “video” also includes any text message that may accompany it. When you record and send a video to other users of the App, the video will be viewable by the recipient(s). You will not be able to see yourself on the screen while the front-facing camera is recording. For more information regarding video recordings, including how the camera automatically starts recording after you watch a video and how both the front-facing and back-facing cameras are initialized for the purpose of rapid camera switching even though only one camera is recording, please see the Video Recordings section in Babz’s Terms of Use (babzapp.com/terms-of-use). Additionally, for details on how long we retain videos, please see the Data Retention and Deletion section in this Privacy Policy.
- Customer Support. You may provide us with information related to your use of the App. For example, you may send us an email with information relating to the performance of the App or other issues.
- Device and Connection Information. When you install, access, or use the App, we collect information about your mobile device, such as hardware model, operating system information, IP address, mobile network information, and device identifiers. We may collect device location information for diagnostic and troubleshooting purposes.
- Tokens and Similar Technologies. We use authentication and session tokens to keep you signed in and to help detect security issues. We may also use third-party SDKs and analytics tools — such as those provided by Google (including Google Analytics, Firebase, YouTube, Google Ads, and Google Cloud), Meta (Facebook and Instagram), TikTok, Twilio (for SMS verification), Twilio Segment, and AppsFlyer — to measure app installs, understand how users engage with the App, evaluate performance, and, in some cases, assess the effectiveness of our marketing campaigns. These SDKs may collect device identifiers, usage data, and app-activity information and share them with their respective platforms to help us analyze and improve the App and our outreach. If required under Apple’s App Tracking Transparency framework or applicable law, we will obtain your permission before enabling any such SDKs.
- Usage Logs. We collect service-related, diagnostic, and performance information. This may include information about your use of the App, log files, performance logs, and diagnostic reports.
DATA RETENTION AND DELETION
We retain your personal data only as long as necessary to provide and improve the App, comply with our legal obligations, and ensure the security and functionality of our services.
When you record and send a video to other users of the App, it will be viewable by the recipient(s). Videos are deleted from each recipient’s local storage on their device after he/she responds to the video or a later video in the same conversation. Users can not view the videos they record and/or send of themselves. After all the recipient(s) react/respond to your video that you sent or a later video in the same conversation, your video will be deleted from our servers within 24 hours.
However, we may retain videos as necessary under applicable law or in connection with reports, investigations, or potential violations of our Terms of Use.
If a video is reported by a user, we may retain it while we review and investigate the report, and for an additional period as required to comply with applicable law or to enforce our policies.
Diagnostic logs and backups may also be retained for up to 30 days for security, troubleshooting, and auditing purposes, after which they are automatically deleted or anonymized.
HOW WE USE INFORMATION
We use personal data that we collect in the following ways:
- To identify you as a user in the App and to identify you as the sender when you send a video to one or more recipients through the App.
- To provide, update, support, and improve the App.
- To communicate with you, including to provide notifications. If you contact us, we may use your contact information to respond. We may also contact you to inform you about changes in the App, our product offerings, our policies, and important App-related notices, such as security and fraud notices. You can turn off push notifications at any time in the App settings.
- To investigate and help prevent security issues and abuse.
- As otherwise required by applicable law or legal process.
We do not provide your personal data to any third parties for their direct marketing, and we do not sell your personal data to any third parties. We do not use your information to sign you up for any third-party mailing lists or marketing lists. We do not sell or share your personal information, as defined under applicable U.S. state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the CPRA.
We may use information that is aggregated or de-identified so that it is no longer reasonably associated with an identifiable natural person for any legitimate business purpose.
SHARING INFORMATION WITH THIRD PARTIES
We contract with certain third-party service providers in order to operate and provide features through the App. Those service providers may need access to your information, including personal data, to perform fulfillment and other services. We undertake to provide only that portion of your information needed to perform the pertinent service, and we require that all of our service providers hold your information in confidence and use it only to provide the service for which they have been engaged.
You can find information about these service providers’ privacy policies and practices at the URLs listed below:
Service Provider | Purpose | Privacy Policy |
Amazon Web Services | Cloud hosting, data/media storage, and delivery for the App’s infrastructure and content (including user-generated content) | |
Cloudinary | Cloud media storage, optimization, and delivery of videos | |
Google (including Google Analytics and Firebase) | Analytics and crash reporting | |
Twilio | Communications (such as authentication via SMS) |
We do not provide your contact information to third-party marketers without your permission.
We may share your information when legally required to do so, at the request of governmental authorities conducting an investigation, or by applicable law, rule or regulation, to verify or enforce compliance with our Terms of Use and any other policies governing the App, or to protect against misuse or unauthorized use of the App. We also may disclose information whenever we believe disclosure is necessary to limit our legal liability; to protect or defend our rights or property; or protect the safety, rights, or property of our users or other third parties. We may also disclose information to law enforcement authorities or other governmental entities when required to do so by applicable law, regulation, or valid legal process (such as a subpoena or court order).
In the event of a merger, consolidation, or other corporate reorganization in which we participate or a sale of all or substantially all of our stock and/or assets, we may transfer your personal data to the successor entity or purchaser.
LINKS TO THIRD-PARTY CONTENT
We may provide links to websites, software, or services owned or operated by third parties (“Third-Party Content”). We are providing these links to you as a convenience, and we do not verify, make any representations, or take any responsibility for such Third-Party Content, including, without limitation, the truthfulness, accuracy, quality, or completeness of the content, products, services, or information provided therein. The Third-Party Content may be subject to different privacy policies and business practices than the App. Your dealings and communications through the App with any party other than us are solely between you and such third party.
We encourage you to be aware when you leave the App and to read the privacy policy of each and every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by us.
INTERNATIONAL TRANSMISSION OF INFORMATION
The internet is a global environment. Your information may be transferred to and maintained on computers located outside of your state, province, or country, where privacy laws may differ from those in your jurisdiction. By using the App, you acknowledge that your information may be subject to the laws of the jurisdictions where it is stored or processed, which may allow for access to your information by local courts, law enforcement, or other governmental authorities.
SECURITY
We use a variety of physical, electronic, and procedural safeguards to protect your personal data. However, no method of electronic storage or method of transmission over the internet or phone lines is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee the protection of any information against unauthorized access, disclosure, alteration, or destruction, or that any information may not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others. Consequently, when you transmit your personal data to us, you do so at your own risk.
If you create an account via the App, your account information will be SMS code-protected. It is important for you to protect against unauthorized access to your username as well as to your smartphone or other mobile device. We request that you not communicate any confidential or sensitive information to us through the App or through any communication channel (including SMS, email, or social media).
We may notify you of any security breach involving your personal data, and of efforts to restore the integrity of the App, in accordance with applicable law, so that you can take appropriate protective steps. By using the App or providing personal data to us, you agree that we may communicate with you electronically regarding security and privacy issues related to the App. If you become aware of any breach of data security or have any other questions about the security of the App, please email us at russell@babzapp.com.
The security of personal data also depends in part on the security of the smartphone or mobile device you use to communicate with us, the security you use to protect usernames, and the security provided by your internet service provider or mobile carrier. We are not responsible for the security of your internet service provider or mobile carrier.
CHILDREN’S PRIVACY
The App is intended only for users 16 years of age or older. We do not knowingly collect personally identifiable information from anyone under the age of 16.
CALIFORNIA PRIVACY RIGHTS
This section applies solely to users of our App who reside in the State of California.
As a California resident, you are entitled to the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), in connection with your personal information:
Access to Specific Information and Data Portability Rights
You have the right to request that we disclose certain information to you about our collection, use, and disclosure of your personal information over the past 12 months. After verifying your request, we will disclose to you:
- The categories of personal information we collected about you;
- The categories of sources for the personal information we collected about you;
- Our business or commercial purposes for collecting and using your personal information;
- The categories of third parties with whom we share your personal information;
- The specific pieces of personal information that we have collected about you;
- If we have disclosed your personal information for a business purpose, we will provide you with a list, which will identify the personal information categories that each category of recipient obtained.
Right to Correction
You have the right to request that we correct inaccurate personal information we maintain about you.
Right to Limit Use and Disclosure of Sensitive Personal Information
If we process “sensitive personal information” (as defined by the CPRA), you have the right to request that we limit our use and disclosure of such information to permitted purposes (for example, providing requested services, ensuring security and integrity, or short-term transient use).
Right to Opt Out of “Sale” or “Sharing”
You have the right to direct us not to sell or share your personal information (including for cross-context behavioral advertising). We do not sell or share your personal information as those terms are defined under the CPRA. If this changes in the future, we will provide a “Do Not Sell or Share My Personal Information” method and update this Policy accordingly.
Deletion Rights
You have the right to request that we delete your personal information. Upon confirmation of your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception under applicable law applies (for example, to detect or prevent security incidents, comply with legal obligations, or for internal uses reasonably aligned with consumer expectations).
Non-Discrimination
You have the right not to be discriminated against for having exercised your rights under the applicable laws. We will not deny goods or services, charge different prices, or provide a different level or quality of service based on your exercise of these rights.
Exercising Your Rights
To exercise the specific rights described above in relation to your personal information, please submit your request to us at russell@babzapp.com.
Only you, or a person authorized to act on your behalf, may make a request related to your personal information. You may also designate an authorized agent to make a request on your behalf by providing us with written authorization.
We cannot respond to your request or provide you with the requested personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. We will only use the personal information provided in your request to verify your identity or authority to make the request.
We endeavor to respond to verifiable requests within 45 days of receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing.
Any disclosures that we provide will only cover the 12-month period preceding receipt of your request. You can make a request for access only twice per 12-month period.
If we are unable to comply with your request, our response will explain the reasons for our inability to comply.
We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will inform you of the reasons for such decision and provide you with a cost estimate before processing further your request.
GOVERNING LAW
This Privacy Policy is governed by the laws of the State of New York, without giving effect to any choice of law provision or rule. Any dispute arising out of or relating to this Privacy Policy must be brought exclusively in the state or federal courts located in New York County (Manhattan), New York, and you consent to the jurisdiction of such courts.
CONTACT US
If you have any questions or privacy-related concerns, please contact us at russell@babzapp.com.
